With social and mobile technologies changing, businesses and customers interact differently, too.  Customers are more sophisticated and knowledgeable than ever, but many small businesses don’t know how to adapt and keep up. 

Join Laurie McCabe, six-time Small Business Influencer Award winner and Cofounder at SMB Group, to learn:

• How and why customer expectations are changing
• Implications and challenges for small businesses
• Ways to assess and tune up sales, marketing and service to keep pace with customers

ABOUT THE PRESENTER
Laurie McCabe: Co-Founder and Partner, SMB Group
Laurie McCabe brings more than 25 years of experience in the IT industry to her current role at SMB Group. She is a six-time Small Business Influencer Awards winner and has been named a Top 200 Thought Leaders in Big Data & Analytics by Analytics Week.